Director of Sustainability Marketing
5 min read
Consumer expectations are changing. Quality and design are no longer the only factors driving a purchase. Shoppers are increasingly looking for brands that align with their personal values. 80% of global consumers are willing to pay more for eco-friendly products, while 84% of say that poor environmental practices will alienate them from a brand or company.
That’s why Ecologi has developed a dedicated integration for Shopify, which has now received the Built for Shopify recognition for meeting the highest standards of performance, design, and integration. This allows retailers to make climate action a seamless and authentic part of the customer experience.
Read about three Shopify stores that are championing climate action, and explore how they are turning environmental responsibility into a core part of their brand identity.
1. One.World - Planting a tree for every order to engage customers
For One.World, sustainability is woven into the design story. The Shopify Plus interiors brand is known for its characterful, design-led collections, including pieces crafted from reclaimed wood. Alongside responsible sourcing, the brand backs every customer purchase with climate action, planting a tree for every order through Ecologi.
That commitment is visible throughout the customer journey. One.World shared its commitment online, using Ecologi’s assets to build a sustainability page that fits the brand’s premium look and feel. For a design-led interiors brand, that really matters - climate action needed to feel considered, intentional and true to the brand’s aesthetic.
The goal wasn’t simply to add a sustainability badge. It was to embed meaningful climate action into the purchasing experience - reinforcing brand values while meeting the expectations of today’s design-conscious consumers. Increasingly, customers expect retailers to take responsibility for their impact, and One.World wanted to ensure its actions were both tangible and transparent.
And the response has been positive. Customers have referenced the tree-planting policy directly in reviews, reinforcing that visible climate action can strengthen trust and confidence at the point of purchase.
One.World has been funding climate action with Ecologi since January 2022 and installed the Ecologi Shopify App in April 2025 as their e-commerce setup evolved. They also have an active Climate Action Workforce subscription.
One.World has planted 49,192 trees to date through the tree-per-order promise - meaning every customer purchase directly contributes to global reforestation efforts.
2. Graydon Skincare - Helping customers trust what they buy
For Graydon Skincare, sustainability is part of the product experience. The Toronto-based brand focuses on helping customers understand the impact of what they buy, from ingredients and packaging through to carbon footprint. At its core, Graydon combines plant-based, results-focused formulas with a philosophy based on simplicity, inclusivity, and beauty that embraces all ages. Creating products that support healthy skin at every stage of life, helping people age better.
That approach runs through the entire business. Graydon works to reduce product emissions through local production, upcycled ingredients and more sustainable packaging, including bottles made with post-consumer recycled materials. It also recognizes the limits of standard recycling, supporting circular solutions through initiatives like Pact’s mail-back programme for hard-to-recycle beauty packaging.
Transparency plays a central role. Through third-party verification and tools like Provenance, Graydon shares clear information about its products, including carbon footprint, waste and recyclability. This gives customers a better understanding of how each product compares in the wider beauty industry. By pairing education with accessibility, Graydon Skincare empowers customers to make informed choices without overwhelming them.
Alongside these efforts, Graydon partners with Ecologi to fund climate action. Since 2022, the brand has planted a tree for every order, helping turn everyday purchases into measurable impact. It has now funded over 11,000 trees, with milestones shared with its community across social channels.
By giving customers a clearer view of their impact at every stage - from sourcing to packaging to reforestation - the brand offers a more transparent way to shop in line with their values.
3. Ostrich Pillow - Building trust with customers, colleagues and wholesale partners
For Ostrich Pillow, climate action starts with credibility. The sleep and travel brand creates design-led products to help people rest and recover, using 100% recycled materials. It wants its sustainability efforts to be just as thoughtful – focusing on actions it can communicate with confidence, backed by clear evidence and easy for customers, colleagues and partners to understand.
That’s where its partnership with Ecologi comes in. Ostrich Pillow has been funding tree planting since February 2021, with a simple promise to plant one tree for every order.
The programme resonates inside the business. Employees and job candidates often explore the brand’s sustainability page and take pride in seeing the impact grow over time. Watching the number of trees increase has become a visible reminder of how the company is contributing to climate action.
Climate action also supports conversations with retailers. Ostrich Pillow includes its Ecologi commitment in corporate presentations, helping open discussions with wholesale partners around sustainability and responsible business practices. For a company whose sales are largely wholesale-driven, that kind of engagement is important.
Customer response has been positive too. Ostrich Pillow said it receives regular praise for the programme in reviews and sees sustainability as something that strengthens trust and overall brand reputation, even when design, comfort and functionality remain the main drivers of purchase.
Since starting with Ecologi, the brand has funded more than 91,000 trees, turning everyday orders into visible, measurable climate action.
Drive growth through meaningful impact
As these Shopify stores show, integrating sustainability into the product experience drives clear business benefits – from increased customer trust and loyalty to a stronger brand reputation. By making climate action a visible and transparent part of every purchase, retailers can meet the growing expectations of eco-conscious consumers while funding high-quality reforestation projects.
Plant trees, boost sales
Ready to grow your store’s impact? Visit our Shopify integration page to discover how you can delight your customers and fund climate action with every order.